Advance Techniques Colour Vitality Shampoo 400ml

All you need to know:

When people keep asking how your coloured hair stays so vibrant for so long, you can a) tell them it’s down to Advance Techniques Colour Vitality Shampoo protecting, enhancing and reviving the colour for up to 8 weeks, or b) give them the side eye, claim you’re just naturally glowing, and dare them to disagree. Formulated with Colour Protect+ Technology to seal and protect the colour, plus Niacinamide that is known to enhance moisture retention to make your hair stronger and more resilient. Oh go on, choose a) and share the joy and confidence that comes with hair that keep its colour.

400ml  

Why you’ll love it:

Up to 8 weeks of colour vibrancy and protection* ***. Enhances shine and colour by up to 2 times* ** ***. Salon-inspired super-confidence every day.  

What’s in: 

Colour Protect+ Technology seals the colour pigment to prevent fading and protects it from heat and UV aggressors. Niacinamide, which is known to enhance moisture retention, making hair stronger and more resilient to colour loss. 

What’s out: 

Colour-faded hair, and possibly your secret to how it stays so vibrant for so long!

How to use it: 

Apply to wet hair, massage gently into the scalp, then rinse thoroughly. Repeat if necessary. 

 

* In relation to gloss values (using the correlation between gloss and colour) **Up to 2 times more shine after 5 applications. In relation to gloss values (using the correlation between gloss and colour) ***Based on a clinical study carried out with the combination of shampoo, conditioner and spray Advance Techniques Colour Protection Collection.